SNS Network measures를 하는 이유 1. Who are the central figures (influential individuals) in the network? – 중심도 파악을 위해(Centrality) 2. What interaction patterns are common in friends? (interaction pattern을 찾기위해- level of interaction) – Reciprocity(상호성) and Transitivity – Balance and Status 3. Who are the like-minded users and how can we find these similar individuals? – Similarity(유사도 측정을 위해) Centrali..